Throughout the pandemic, we have led the way by adopting new ways of working to ensure our customers and our crew can Fly Safe and Fly Well with us. The extensive additional cleaning measures implemented early-on in the crisis – such as electrostatic disinfectant on every aircraft turn (fogging), an onsite crew testing centre (with LAMP, lateral flow and rapid PCR ability), customer health packs, and the proven effectiveness of the HEPA (High Efficiency Particulate Air) filters – have all become part of the ‘new normal’ in our operations. These measures have been acknowledged as Diamond status in Health & Safety by APEX, making us the first airline in Europe to receive this highest possible standard of its kind. So rest assured, you’re in extremely safe hands when you fly with us.
For further peace of mind, and to make sure the customer journey is seamless in a post-pandemic era, a huge amount of work has been done behind the scenes. Just last week, we announced our partnership with Prenetics, offering customers reliable, competitively priced and convenient return-trip Covid-19 testing bundles, via a dedicated microsite. In parallel, our work with Digital Health Pass providers, IATA Travel Pass and TrustAssure™, is critical to a successful return to travel at scale. These innovative solutions verify proof of Covid-19 credentials within a smartphone app, demonstrating a customer’s compliance with travel requirements pre-departure and aids with a smoother transit through border checks upon arrival. It’s essential in the coming months that these types of solutions are adopted by governments and accepted at borders, based on global common standards.
It’s these frictionless journeys which we obsess over, ensuring that every last detail is carefully considered. We are renowned for cutting-edge design and the genuine passion of our teams. We will keep innovating to offer our customers personalised, healthy, more sustainable journeys, delivered with our iconic Virgin flair.
Our vision for the future remains – to be the most loved travel company. Due to the pandemic, it may take us longer to get there, but it’s still our aim and everyone here at Virgin Atlantic is working hard to make that happen. We will continue to play a significant role in the country’s response to, and recovery from, Covid-19. We will build on our heritage, as a full-service brand to capture pent up demand as confidence to travel internationally increases. We will offer industry leading flexibility when our customers need it, deliver a digital first experience across the entire customer journey, while our Virgin Atlantic teams will pamper, delight and care for our customers, ensuring they Fly Safe and Fly Well.